Basic Attention Token (BAT) is a crypto-currency designed to transform the digital advertising industry by rebalancing the interests of users, publishers and advertisers.
BAT works primarily with the Brave browser, which blocks unwanted ads by default, while allowing users to choose to view privacy-friendly ads in exchange for BAT rewards.
Publishers are paid in BAT for the content they provide, while advertisers use BAT to deliver their ads to a more engaged audience.
This innovative model seeks to make advertising more efficient, while respecting users’ privacy and redistributing revenues equitably within the digital ecosystem.

Choosing the Basic Attention Token (BAT) offers several unique advantages for users, publishers and advertisers in the digital ecosystem.
BAT puts privacy first by rewarding users for their attention, while allowing them to control the ads they see via the Brave browser.
This creates a more respectful and less intrusive browsing experience.
For publishers, BAT represents a new, fairer and more direct source of revenue, bypassing traditional intermediaries who charge high commissions.
Advertisers, meanwhile, benefit from more targeted and effective advertising, with improved ROI thanks to a more engaged audience.
BAT offers an innovative advertising model that reinvents the way content is consumed, monetized and shared online, while respecting the privacy and interests of every player in the system.

• Security: Coinhouse is an AMF-registered platform based in France, offering a high level of security for your transactions and funds.
• Simplicity: intuitive, easy-to-use interface, suitable for beginners and experienced investors alike.
• Personalized support: responsive and available customer service, with personalized advice to optimize your investments.
• Compliance: Coinhouse complies with European compliance and user protection standards, ensuring a safe and reliable shopping experience.

• Create an account: Go to the Coinhouse website and click on “Register”.
  Fill in the registration form with your personal information and verify your e-mail address.
• Verify your identity: As Coinhouse is a regulated platform, you will need to complete the identity verification procedure by providing proof of identity and proof of address.
• Deposit funds: Once your account has been verified, deposit euro funds into your Coinhouse account.
  You can make this deposit by bank transfer or credit/debit card.
  You can also buy BAT with USDC or USDT.
• Buy BAT: Go to the crypto-currency purchase section and select Basic Attention Token (BAT).
  Indicate the amount you wish to purchase, check the transaction fees, then confirm your purchase.
• Store your BATs: After purchase, your BATs will be stored in your Coinhouse wallet.
  You can leave them on the platform or transfer them to an external crypto wallet for added security.
• Track your investments: Use Coinhouse’s dashboard to track the performance of your BATs and manage your portfolio according to your investment objectives.

• Brave Wallet expansion: Brave has integrated new DeFi functionalities directly into Brave Wallet, making it easier for users to manage their BATs and access various decentralized financial services without leaving the browser.
• Partnership with X (formerly Twitter): BAT has strengthened its partnership with the X platform to enable content creators to receive tips in BAT, expanding the ways in which users can directly support their favorite creators.
• Launch of Brave Search Ads: Brave has introduced ads to its Brave Search engine, offering a new way of monetizing search while respecting users’ privacy and remunerating those who agree to view ads.
• Growing user base: Brave passed the 80 million monthly active user mark, increasing demand for and use of BAT in its advertising ecosystem.
• Integration on more exchanges: BAT has been listed on several major new exchange platforms in 2024, making it easier for a wider audience to buy and sell BAT.